FINAL LOOK

THIS IS THE MOMENT I LONGED FOR! FINISHED SUSTAINABLE GIFT BOX DESIGN!

pre-graphic treatment:

FINALE:

IMPLEMENTING USER TESING QUESTIONNAIRES, GRAPHIC TREATMENT

Wye Valley likes sayings, the top one is their own and the Citrusy Pleasure I have created. Why citrusy? Because "HPA is a truly delightful pale ale. It's smooth on the palate, and boasts a citrus hop aroma leading to a balanced bitter finish." It smells and tastes zesty and citrusy; so why not adhere to the theme?? lemon geranium is one to be used. 
Perfect solution!!

RESEARCH 9, SUSTAINABLE STRING

Sustainable string.

1. Jute string: long, soft, shiny vegetable fibre that can be spun into coarse, strong threads. Jute is one of the most affordable natural fibres and is second only to cotton in amount produced and variety of uses of vegetable fibres.

2. Hemp string: The fiber is the most valuable parts of the hemp plant. It is commonly called bast, which refers to the fibers that grow on the outside of the woody interior of the plant's stalk, and under the outer most part (the bark). Bast fibers give the plants strength.The use of hemp for fiber production has declined sharply over the last two centuries, but before the Industrial Revolution, hemp was a popular fiber because it is strong and grows quickly; it produces roughly 10% more fiber than cotton and flax when grown on the same land.

USER TESTING

I have performed User Testing Questionnaire at HODGEHILL - my local farm shop:

Having done user testing questionnaires made me aware of few flaws like carry handle, instead of previous idea (see below) wher the handle would be constructed about of tabs, I will construct it from string which also be past of cushioning inside the box, regardles of products fitting neatly.

Another point was made to put some info about the companies, will be a good idea so the customer will get accustomed with products. As well as mention breifly about sustainability.

Colours, I will stick to two - againg eco-design approach matters.

I happy with it, and will take on board criticism of user testing.



GRAPHIC TREATMENT

• 2, maximum 3 colours
• experimented with variety of fonts
• no clutter/ clean, elegant look and feel
• attraction to female audience and male also
• perhaps more information about sustainability to be added

RESEARCH 9, OTHER BIODEGRADABLE MATERIALS

PLA -  Polylactic Acid which is a biodegradable plastic derived from renewable plant resources such as corn starch.  The PLA most commonly used in food packaging has a relatively low melting temperature and therefore is only suitable for packaging cold food and drinks. PLA food packaging products are generally manufactured through a process of ‘thermoforming’ whereby heat is used to mould PLA sheets into specific shapes.  Since PLA has a relatively low melting temperature this means that less energy is required and therefore less carbon dioxide is emitted during the manufacturing process of PLA food packaging products.

PSM - PlaStarch Material.  PSM is derived from the renewable resource corn starch which is modified, rendering it more heat resistant.  As with PLA, PSM is made using renewable resources thereby preserving the earth’s non-renewable resources such as coal and oil.

Specific forms of PSM meet the EN 13432 standard and are certified as compostable.

Sugar Cane Pulp  - This biodegradable material comes from the reeds of sugar canes and makes an excellent substitute for the plastics used in conventional fast food takeaway packaging which takes many years to break down.

Products made from sugar cane pulp are not only made from a renewable resource – plants – but also have the added benefit that sugar cane pulp would otherwise be a WASTE product which is now being put to good use.  Sugar cane pulp products can be used in microwaves, ovens, and refrigerators.

INGEO - END OF LIFE..

Renewing Ingeo: End-of-Life Options

NatureWorks have carefully developed a vision for the disposal & recycling of products made with Ingeo.  Yet when thinking about environmental impact, it's important to recognize that true evironmental advantage starts at the beginning.  

By design, using Ingeo results in 75% less greenhouse gases than the oil-based PET plastic it replaces, even if both end up in a landfill.



Ingeo has more end-of-life options than any other plastics material:

COMPOSTING		FEEDSTOCK RECYCLING		RECYCLING (recovery & sortation)
INCINERATION (with energy recovery)		LANDFILL